www.rewonline.com   Call us (800) 821-9153  

Read 315 times - 1.94 / 5 Based on 10 Votes - 4 min

Give Away Your Secret Recipe: Creating a Menu in a Social World

Build a more social menu...


When it comes to being a restauranteur, your recipes are your life. They are trade secrets, sometimes handed down from generation to generation, and there are miles of non-disclosure agreements for chefs and bakers to further prove the point. Each time you use great-Grandma's apple pie secret recipe, you probably get a bit of nostalgia and reminisce about simpler times, and you share this history and familiality whenever you hand a piece to a customer.

Yes, those trade secrets that customers come to you for are invaluable. Yet, Grandma was not infallible; there can always be improvements. Maybe the age-old recipes have been put on a pedestal, and thought to be made perfect by the passage of time, and maybe you have already tried to improve on them with little success - a little more this and a little less that just made it "not taste the same." That doesn't mean that those old recipes are the be-all and end-all of culinary perfection.

So why not try to up your game? If your reading this blog, chances are you've been into social media for a little while. One of the best ways to use the social sphere to your advantage is crowd sourcing. One example that uses this to drive traffic to your restaurant, increase brand identity, and prove yourself that "fun, hip company everybody's talking about" is offering an "Improve-Our-Recipe" contest, with the winner getting the new recipe named after them or some other significant prize. You could give him or her free food for a year, or a hefty check, but sometimes the best prizes are those that are free to you and invaluable to the world - and putting a customer's name in lights is an excellent motivator.

So how would you judge such a contest? Again, crowd-sourcing. Have your customers post their recipes on Facebook or add them to YouTube, then let the people vote on which creative interpretation of your recipe they prefer. If you still feel a little nauseous at the thought of posting your recipe for the world to see and modify, you can always just ask customers to replicate a version of it on their own, without revealing the intricacies of great-Grandma's family secret.

In the end, you will be left with your original recipe, a much-loved new version, and gained interest in both. Run the two side-by-side, or offer one for a limited time. No matter how you cut the new-and-improved pie, it's a win-win situation.
Categories: Articles  


Published by:


ramona.weisent@rewonline.com

REWrite Blog



Bad
Rate as 5 star
Good


Share this content using:


Related Articles



Lieutenant Dan, Ice Cream
As you already may know, we all scream for ice cream- especially when it's in celebration of reaching a sales goal. This week Ben & Jerry's of Melbourne was nice enough to cater an afternoon ice cream social for the employees of REW. Though there wer ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 09/25/2009

Read 329 times - 1.94 - 3 min







NRA Restaurant, Hotel-Motel Show To Remain in Chicago Until 2016
Press Release Courtesy of the National Restaurant Association FOR IMMEDIATE RELEASE, November 15, 2010 CONTACT: Derrek J. Hull (312) 853-2522 dhull@restaurant.org or Annika Stensson (202) 973-3677 astensson@restaurant.org NRA Show on Twitter a ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 11/18/2010

Read 354 times - 1.94 - 12 min







Crushing A Food Pan With A Forklift
We here at Kitchen Combat fully believe in the power of forklifts. Whether it is lifting a couch to your roommate's second-story balcony or flipping a car during a riot in style, forklifts are pretty magnificent. Therefore, when we decided we nee ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 08/30/2010

Read 396 times - 1.94 - 4 min







Your Friendly Neighborhood Internet
'Everyone should take 5 minutes to read this. It may save your life or love one's life -Crucial' REW's own Kevin Borkman writes: There simply is nothing else like the internet. As nebulous and ever expanding as the universe, the world wide web is t ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 09/29/2009

Read 285 times - 1.94 - 26 min







Just Blog It: Setting Up A Blog For Your Operation
By Brad Pierce, President Restaurant Equipment World via The Schechter Report Having a blog for your restaurant or foodservice is perhaps one of the easiest online marketing techniques, yet many operators miss this important step in their quest to d ...

See more ...


Categories: Articles  
Published by: Ramona Weisent - 01/31/2011

Read 274 times - 1.94 - 6 min










REWrite Blog

Welcome to the REWrite blog site. We created this page to inform and entertain you. We like to visit our customers and eat good food - check out our restaurant videos. We also like to share fun events, informative articles and funny stuff about our staff here at REW.

So, take a few minutes and peruse through our site, and feel free to leave ratings and comments . . . we love those! Don't forget to check back often as we like to keep you posted.

Filter by category.
Articles104
Restaurants60
REW Academy60
REW56
Website Categories56
Vendors17
Food15
Events14
Funny7
Infographic6
Interviews6
Tutorials6
Web6
Kitchen5
Social Media4
Customers3

Most popular (top 5)
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Life Kitchen Florida App
Indoor Chairs and Bar Stools Overview
Complete Guide to Cooking Knives
Restaurant Equipment World Visits Sweet Lics Treats & More

Top rated (top 5)
Faucet, Sink, and Drain Accessories
Ramekins and Sauce Cups
Specialty Equipment
Kitchen Linens
Benefits of Air Curtains

Editor Pick
Restaurant Equipment (REW) Visits DoveCote Brasserie
Restaurant Equipment World (REW) Visits Kyoto Sushi & Grill
Restaurant Equipment World (REW) Visits Omelet Bar
Restaurant Equipment World (REW) Visits Duffy's Sports Grill
Restaurant Equipment World (REW) Visits The Golden Knife Chop House
Restaurant Equipment World (REW) Visits RusTeak
Restaurant Equipment World (REW) Visits The Osprey Tavern
Restaurant Equipment World (REW) Visits Bosphorous Turkish Cuisine
Restaurant Equipment World (REW) Visits RiverGrille On The Tomoka
Restaurant Equipment World (REW) Visits Cocina 214 Mexican Kitchen & Bar
Restaurant Equipment World (REW) Visits Antonella's Pizzeria
Restaurant Equipment World (REW) Launches NEW Spanish Version of Website
Restaurant Equipment World (REW) Visits Croissant Gourmet
Restaurant Equipment World (REW) Visits Valisa Bakery
Life Kitchen Florida App
Restaurant Equipment World (REW) Visits Don Julio’s
Restaurant Equipment World (REW) Visits Crepe Delicious
Restaurant Equipment World (REW) is OPEN and Taking ACTION to Serve YOU!

      

USA Headquarters
2413 N Forsyth Road Orlando FL, 32807
Toll-free: (800) 821-9153